The Chinese-owned Swedish brand has revealed its sportier looking model ahead of a predicted debut at the 2014 Paris motor show in early October, with the company claiming the Volvo XC90 R-Design is "aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look".
The styling changes including a revised grille, new-look front spoiler, "silk metal" window trim surround, dual tail-pipes, silver look roof rails and side-mirror caps in matte silver. Volvo will offer the R-Design version of the seven-seat SUV riding on 20-inch wheels as standard, while mammoth 22-inch rims will also be offered.
The interior is said to feature sports seats and a steering wheel trimmed in Nubuck perforated leather, while "special R-Design details" including a unique shift knob, floor mats and illuminated tread plates are also offered. The key to the car is also different to the standard models, finished in "exclusive R-Design leather".
A tablet-style touchscreen media unit and 12.3-inch digital driver display are offered as standard on the R-Design, too.
As is the case with models such as the S60, V60 and XC60, it is expected Volvo will offer the R-Design trim line on higher engine offerings, including - in the case of the XC90 - for the T8 petrol-electric plug-in hybrid which offers 300kW and 640Nm.
Volvo has also taken the opportunity to elaborate on its model line names for the new car. The R-Design is the flagship sports model, while a luxury model known as Inscription will also be offered for "customers that want an elegant look and a luxurious experience". Lower level models include the Kinetic and Momentum grades.
“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasise each of their distinctive individual personalities,” said Alain Visser, senior vice president of marketing, sales and customer service at Volvo Car Group.
“R-Design is created for people with a passion for things that add spice to life,”Visser said. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
Stay tuned for more information on the new-generation Volvo XC90, which is due to arrive in Australia in the second quarter of 2015.