Flamboyant tycoon Stephen Hung has ordered 30 customised long wheelbase Rolls-Royce Phantoms for his yet-to-be-completed Louis XIII casino hotel in Macau.
Rolls-Royce describes the purchase as the "world's single largest order of Rolls-Royces ever". According to the Washington Post, the price tag for this order is US$20 million ($22,342,000).
When delivered, the Louis XIII's fleet of Phantoms will take the title for the world's largest working Rolls-Royce fleet from the Peninsula Hotel in neighbouring Hong Kong. That fleet of 14 Phantoms, all finished in Peninsula Green, was delivered to the hotel back in 2006.
Each car in the 30-strong fleet will be customised by Rolls-Royce's Bespoke division. Unique elements include clocks designed by Graff, while two top-spec models will also feature gold-plated accents inside and out.
The car shown off along with the announcement features a red exterior colour scheme flecked with gold paint, pinstripes down the sides with fleur-de-lis-style endings, fleur-de-lis decals next to the door handles, red and silver alloy wheels, red interior accents, plenty of Louis XIII monograms, and an LED starlight ceiling.
In addition to supplying the hotel with 30 limousines, the company has helped the hotel design driveways and parking areas suitable for the 6.0-metre-long extended wheelbase Phantom. Rolls-Royce will also train the hotel's drivers "in the appropriate driving and handling of the unique vehicles".
The Louis XIII hotel and casino complex (below left) is scheduled to open in the first half of 2016 and will cater to China's growing clique of ultra-wealthy individuals.
A report in the Wall Street Journal claims that the Louis XIII's largest suite, a 1850 square-metre abode, will cost US$130,000 per night. Jewellery boutiques in the hotel will offer up pieces that cost between US$1 million and US$100 million. The casino floor will reportedly only have 66 gaming tables and the minimum bet will be around US$650.
Stephen Hung (second from left with his trademark red-streaked hair), 56, from Hong Kong, is no rags-to-riches story. He is the son of successful property developers and reportedly drove a Rolls-Royce to an internship role he held at Citibank in the 1980s. After roles in investment banking, Hung reportedly played a key role in financing and development of Macau from a sleepy backwater to a gambling mecca.