UK website WeLoveAnyCar asked 24,227 Audi, BMW, Jaguar and Mercedes-Benz owners if they would consider an electric car with a 300-mile range, all other factors (including price, style, options and performance) being equal, and found that four in 10 responded positively.
BMW owners reacted the most favourably, with 17 per cent saying they would buy an EV that met those criteria. BMW has been among the most active of the luxury brands in the electric segment, having launched its i3 city car as well as the i8 plug-in hybrid sports car.
Between 12 and 14 per cent of Audi, Jaguar and Mercedes-Benz owners said they would also buy an electric car with a 300-mile range from their brand. Additionally, approximately one quarter of owners from each brand said they would give serious thought to such a vehicle.
Electric technology still faces an uphill battle, however, with many owners hesitant to make the switch to EV or completely opposed to the idea.
Seventeen per cent of Jaguar owners said they would never buy an electric Jag even if it matched the price, style and performance of an internal combustion engined model. Between 12 and 13 per cent of owners from the German trio said they would never purchase such a vehicle, while between 28 and 30 per cent of those surveyed responded ‘No, I don’t think so’.
The Tesla Model S is the only production EV in the world with a single-charge range in excess of 483km. The 85kWh Model S, which is priced from $111,807 in Australia, claims a range of 502km.