With the unveiling of the sub-compact Hyundai Ix25 SUV only days away, it appears that sister brand Kia is also working on a small city-sized SUV to compete in the fast growing segment.

Kia-Niro-Concept-1

The company’s design boss, Peter Schreyer, told media at today’s New York Auto Show that the sub-compact SUV (B-SUV) segment is something Kia is certainly interested in.

“I think the B-SUV segment is a very interesting segment, we are considering these kind of things, the Niro was a show car that was in this direction.”

Kia-Niro-Concept-7

The Kia Niro was shown at the 2013 Frankfurt Motorshow as a concept car which gave hints as to what a Kia sub-compact SUV would look like.

Schreyer believes that given the growth potential of the segment, both Kia and Hyundai can successfully compete for marketshare.

“I think that B SUV is an up coming segment that as well as for say emerging markets but also in the European and American markets in the lifestyle segment, I think it’s a very attractive segment and should be enough space for both Kia and Hyundai.”

Kia-Niro-Concept-6

The Niro concept measures 4185mm long, 1850mm wide and 1558mm high. Although unconfirmed for production, the concept also makes use of a hybrid drive system.

Utilising a 118kW turbocharged 1.6-litre four-cylinder petrol engine for the front wheels and a 33kW motor for the rear wheels, the little SUV concept delivers power to all four wheels.

We suspect that entry into the sub-compact SUV segment will still be at least 12 to 18 months away for Kia.