Speaking to CarAdvice in his only interview with Australian media, Automobili Lamborghini president and CEO Stefan Winkelmann said interest in the new $428,000 Huracan, which replaces the Gallardo as the entry-point in the brand’s range and will be on sale locally by the third quarter of 2014, has been very strong.
“We have got a good start in terms of order intake - I think it can be the best-seller ever in the history of Lamborghini, this car,” Winkelmann said, before putting forth his aim for the car in 2015.
“For sure next year our target is to beat the best year of the Gallardo which was in 2008 with 1844 cars,” Winkelmann said of the former car, of which there were 14,022 cars built over a 10-year period.
If the Huracan were to eclipse the record figures of the Gallardo, Lamborghini would push well past 2000 global sales in a calendar year – something that Winkelmann suggested may impact the exclusivity of the brand.
“It’s not that by selling more than 2000 cars that you risk to become too much visible – so there is a long way to go before you say ‘now we have done too much’,” he said. In 2013, Lamborghini sold 2121 cars worldwide.
However, Winkelmann said a jump in sales may occur when the Volkswagen Group-owned company adds its long-awaited third model, the production version of the Urus SUV confirmed in 2013. He said that car isn’t about boosting volume, and it will follow the brand’s notion of building fewer cars than buyers wish to buy.
“Not doing too many is including SUV, it’s not excluding the SUV. If you look back in the history of Lamborghini, we had GT cars, we had 2+2s, we had the LM, which was the prototype of the first luxury SUV – and I think that this is not going into contradiction with staying low in terms of volume, even if you do a couple of thousand cars more,” Winkelmann said.
When asked how plans for the SUV model – which is tipped to be on sale in 2017 – are progressing, Winkelmann gave little away.
“We’re still working on it,” he said.
“The interest is always on that which is not present - but we are focusing on Huracan, and in the future when the time is mature we will discuss more about the third model,” he said.
“But I’d say the world changed a lot in the last 10 years. The image of the brand is improving, increasing. We have a larger customer base. So it’s logic that there is a higher demand. But we will always sell less than demand – this is one of the things, we put ourselves at the limit,” he said.