France's newest urban SUV has been given the rough-road treatment - this is the new Citroen C4 Cactus Aventure concept.

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To be unveiled at the 2014 Geneva motor show in early March, the new concept is designed to illustrate how an off-road-styled C4 Cactus SUV could look. And no, we haven't misspelt Adventure - its name really is Aventure.

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The burly Citroen features BF Goodrich off-road tyres, raised suspension and flared wheel arches, a roof-top storage pod with integrated driving spotlights, and an array of GoPro cameras - there are at least six attached to the car, including several on the roof-rails, plus one on the bonnet.

It retains the brand's patented "AirBump" technology on its doors and bumpers, and adds protective covers on its headlights and a set of steel bash bars at the front and rear.

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No official information is available about the C4 Cactus Aventure concept, but numerous international reports suggest the car is simply a styling exercise to show what is possible for the brand's new SUV.

Despite bearing the C4 name, the Cactus model is actually considerably smaller than the brand's small hatch. It measures 4160mm long, 1730mm wide and 1480mm high, making it 169mm shorter, 59mm narrower and 22mm lower than a standard C4, though it rides on an identical 2608mm-long wheelbase. The Cactus is also lighter at 965kg – 200kg less than a C4. Weight-saving elements include an aluminium bonnet, pop-out rear windows and a single-piece folding rear bench.

Citroen Australia says it is interested in bringing the C4 Cactus to Australia. Should it be confirmed, we'd expect to see it in 2015.