Prices cuts of up to $2190 have been announced for the 2014 Subaru Impreza, with driveaway pricing on the entry-level model leading the charge.
Equipped with a six-speed manual transmission, the entry-level Subaru Impreza 2.0i is now available from $23,990 driveaway, down from the base model's previous $23,990 list price (before on-road costs).
Buyers opting for Subaru's continuously variable transmission save even more, with a new driveaway price of $25,990 for the 2.0i, down from its previous list price of $26,490.
Under the new pricing structure, the mid-spec 2.0i-L drops $1690 in manual guise and $2190 with the CVT, to $25,300 and $27,300 respectively.
Again offered exclusively with the CVT, the flagship 2.0i-S (pictured) is now $30,990, dropping $500.
Offered in both sedan and hatch body styles, all variants employ the existing 110kW/196Nm 2.0-litre four-cylinder and feature Subaru's all-wheel-drive technology. Specification changes are limited to the wheels of the 2.0i being upgraded from 16-inch steel items to alloys. The 2.0i-L and 2.0i-S are again fitted with 16- and 17-inch alloy wheels respectively.
A move intended to boost sales – 2013 saw Impreza sales fall 18.3 per cent to 6871 units, despite the brand setting a new sales record of 40,200 – the new starting price still places the compact Subaru above its key rivals. The Toyota Corolla costs from $19,990, the Hyundai i30 from $20,990, and the Mazda 3 is available from $19,990 driveaway while in run-out mode ahead of the launch of the third-generation car in February.
2014 Subaru Impreza manufacturer’s pricing:
Impreza 2.0i manual – $23,990 driveaway (down from $23,990 before on-road costs)
Impreza 2.0i CVT – $25,990 driveaway (down from $26,490 before on-road costs)
Impreza 2.0i-L manual – $25,300 (down $1690)
Impreza 2.0i-L CVT – $27,300 (down $2190)
Impreza 2.0i-S CVT – $30,990 (down $500)