Ferrari Australasia has announced it will introduce Ferrari Racing Days to this country, which are aimed to bring the brand closer to a younger Australian audience.
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The event, to be held over three days at the Sydney Motorsport Park on 11-13 April next year, will be one of the biggest owner-based events ever organised by Ferrari in Australia

Ferrari Racing Days are know internationally as a three-day festival showcasing all things Ferrari, from merchandise to Formula One simulators.

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The event is not unlike the 'Top Gear live' events held around the country, only it is exclusively Ferrari and open to the general public.

Highlights will include Formula One cars (and their pilots) prototypes such as the 599XX and FXX’s, and Ferrari merchandise stalls and Ferrari Challenge cars.

“We’ve got quite a few Formula One cars coming, we’re putting on a show for the grandstand crowd, our exciting F1 Pit stop show, you name it, whatever has a Prancing Horse on it will be there”, Ferrari Australasia CEO Herbert Appleroth said.

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“Ferrari owners will also get to drive their cars on the track and we will be running the second round of the highly competitive Ferrari Challenge Asia Pacific series.”

Appleroth added Ferrari is hoping the event will give the badge a chance to engage with the public and show younger drivers what the brand is all about.

Punters with a general admission ticket ($49) can upgrade to the Ferrari Paddock Club, where they’ll be able to go behind the scenes and see the inner workings of Ferrari Motorsport.

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The inaugural Ferrari Racing Days also demonstrates the importance of the local market to the newly manufacturer-run operations (Ferraris were previously imported by third-party distributor Ateco Automotive) as only a handful of these events run each year throughout the world, which can typically attract up to 25,000 people.