Showing a black Mini Cooper S on a black background with only its new horseshoe-shaped LED daytime running lights lit up, the teaser image follows spy shots that revealed the third-generation small car completely undisguised.
Released as part of a competition, the teaser image accompanied a series of videos explaining the Mini's upcoming three-city launch program that three competition winners and their guests can win the chance to attend.
Competition winners will be flown to three exclusive launch events in one week, covering one each in London on November 18, Los Angeles on November 19 and Shanghai on November 21. The prize also includes live performances from musical acts Fenech Soler (London), Passion Pit (Los Angeles) and Gossip (Shanghai).
The Mini Cooper is set to reach Australian showrooms in March/April 2014.