Speaking at the Nissan 360 event in Los Angeles, USA, the company’s general manager of global product communications, Victor Nacif, said the company’s ability to provide “Innovation and excitement for everyone is what separates Nissan from other auto brands”.
Nissan is behind such iconic cars as the supercar-killing Nissan GT-R on one side and the Nissan LEAF on the other. The company argues that its wide range of products, which are starting to offer performance derivatives, will provide the best of both worlds.
“We are the company that created the GTR and LEAF. Other brands may argue that they are innovative, so maybe we don’t own the word innovative but when you add excitement they begin to fall, other sportscar manufacturers claim both – but no one can claim it’s for everyone.”
Nacif said that Nissan’s DNA is to create innovation and excitement which must be affordable for everyone. An idea that challenges convention by democratizing technology and features.
Last year Nissan sold 4.9 million cars, generating $116 billion in revenue ($4.13 billion profit). The Japanese company plans to increase its global marketshare to eight percent by 2016, which will see it launch a new car (globally) every six weeks for the foreseeable future.