The Soul marks a revolution in KIA's expansion and aims itself at the young, and young-at-heart alike.
Offering a broad selection of styling, comfort and equipment choices, Soul aims to redefine the category and hopes to assist buyers in forming an emotional attachment with their vehicle.
"Conceived in the USA, developed in Korea and fine-tuned in Europe, the Soul will be a breakthrough vehicle for KIA on its journey to be seen as a design-led company and the maker of distinctive cars which consumers aspire to own," said KIA Motors Corporation's Chief Design Officer, Peter Schreyer. "KIA Soul is all about creating a car that demonstrates our passion for automotive design, gets KIA talked about the media and the public, and generates an irresistible customer appeal."
The Soul also features the trademark KIA 'corporate grille', as seen on the new KIA Cerato sedan, and is available with 61 factory and locally fitted options to be the ultimate in 'customisability'.
Options will include alloy wheels; body-kits; audio upgrades; sports or 'retro chic' interiors; body accents and many other options, all designed to give customers almost infinite possibilities to personalise and individualise their own Soul.
When released to the Australian market in early April 2009, the new KIA Soul will be available with a choice of petrol or diesel engines, with manual or automatic transmissions.