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by Tim Beissmann

Nissan’s performance arm and the engineering division of British Formula One team Williams have agreed to collaborate on the development of high-performance road cars under the Nismo brand.

Williams Advanced Engineering will partner with the engineering development team from Nismo, which is already hard at work on future Nismo products due to launch from 2014.

The duo says the new collaboration is intended to accelerate the global growth of the Nismo brand and enhance Nissan’s reputation for innovation by incorporating F1-based technologies and processes into its sports cars.

Nismo president Shoichi Miyatani said he looked forward to starting the relationship with Williams in what he described as “a period of intensive product development for Nismo”.

“Nismo is a brand built from over 30 years of racing experience and so it is fitting that we chose to work with a like-minded company such as Williams to develop the higher performance versions of our products,” he said.


Williams founder and team principal Sir Frank Williams echoed Miyatani’s sentiments.

“Williams Advanced Engineering has a history of developing world class, high performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand,” Williams said.

“Both parties share a passion for racing and cutting edge technology and this collaboration will see us work closely together to develop cars that will be at the forefront of automotive technology.”

Nismo was officially named Nissan’s high-performance division in February, when it confirmed plans for a full range of hotted-up production cars including a Nissan GT-R Nismo in 2014.