Said be distinguished by “desirable elegance”, the Qoros models are being developed with the Chinese and European markets specifically in mind, with the young brand hoping consumers in both regions will be drawn to Qoros’ style fronted by former Mini design director Gert Volker Hildebrand.
Qoros says long wheelbases and short overhangs will help create the perfect proportions for the three new models, with a consistent frontal ‘brand look’ being highlighted by a vertically slotted radiator grille with a chrome upper edge and bar in the lower air duct. Illuminated LED strips at the top edge of the headlight clusters stretch into the quarter panels that sit above 19-inch multi-spoke alloy wheels in a theme mirrored with the car’s tail-lights that feature illuminated horizontal LED bars.
Inside, a three-spoke steering wheel is joined by an integrated centrally located eight-inch colour touchscreen that controls the car’s infotainment system.
Qoros was founded in 2007 as a joint venture between Chery Automobile, China’s largest independent car manufacturer, and global industrial holding company Israel Corporation.
The Geneva motor show kicks off in March 2013.