The Lamborghini Urus is still at least five years away from production despite a positive reaction from Lamborghini customers and the general public to the controversial super SUV during its global roadshow.
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Lamborghini CEO Stephan Winkelmann said while the Urus would not reach showrooms before 2017, he suggested it could break the manufacturer's 'one model, one engine' tradition by offering a high-performance plug-in hybrid powertrain as an option to its standard internal combustion petrol engine.

“If there is a third model coming up like the SUV the plug-in hybrid is one of the options we are considering, but nothing has been decided," Winkelmann said.

"The plug-in hybrid could be an option if we have two engines, then it would be a valuable option.”

Lamborghini has a historical ‘one model, one engine’ policy due volume and investment constraints, but with its parent company the Volkswagen Group also owning brands such as Audi and Porsche, Lamborghini has a greater scope to source additional powertrains from other areas.

It's also easier from an engineering perspective. While the Lamborghini Aventador and Gallardo are not able to accommodate the size and weight of a current hybrid package (due to its negative impact on power-to-weight ratios), an SUV such as the Urus concept would have the additional space to be able successfully house a hybrid powertrain.

Winkelmann says Lamborghini is in no hurry to fast-track the arrival of the Urus, as it would only serve to jam the product pipeline.

“We don’t have any hurry due to several reasons. The first is that we have a lot of products in the pipeline, and we are a small company and want to stay small.

"In terms of the lifecycle of the products we have now, it would be of no use to launch an SUV at this time, because it would jam [the] product pipeline, so a good date would be 2017.”

The Urus is expected to sell for more than 150,000 euros according to Winkelmann, who also suggested the vehicle could be built outside of Lamborghini's factory in Sant'Agata Bolognese, as there is currently not enough space to build the car there alongside the company's traditional sports cars.