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Audiophiles will soon be able to buy Maserati-branded speaker systems and headphones after a deal that will also see British sound specialist Bowers & Wilkins provide audio systems for the Italian brand’s models from 2013.

Maserati and Bowers & Wilkins announced the new partnership at the 2012 Paris motor show. B&W has been looking for another luxury car manufacturer after Jaguar ended its arrangement with the company earlier this year to switch to Meridien.

Co-branded products will make their way into audio shops, though the key part of the partnership will see B&W audio systems fitted to models such as the upcoming next-generation Maserati Quattroporte limo, new Maserati Ghibli sports luxury sedan and, in 2014,the new Maserati Levante SUV.

B&W hasn’t released details of the audio systems that will be incorporated in the Maseratis but says it has worked closely with the Italian car maker to deliver an appropriate sound experience.

“I’m confident we’ve come up with something very special,” said Bowers & Wilkins executive vice president Evert Huizing. “By working closely with Maserati engineers, we’ve designed a system perfectly adapted to the unique challenges of the car environment, and one which will deliver great sound and transform the driving experience.”




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