Infiniti pips Germans in US brand attachment index

Japanese luxury brand Infiniti has trumped the automotive world in an index based on the emotional attachment consumers have to brands.
- shares

The 2012 Leveraging Emotional Attachment for Profit (LEAP) Brand Index, compiled by US-based marketing company NewMediaMetrics, has been released showing the top 100 brands, out of over 350, spread across 38 categories.

Infiniti came out as the best placed carmaker in third position overall, only being beaten by the 2010 and 2011 LEAP Brand Index winner, the Apple iPod in second place, and this year’s winner the Apple iPhone.

Infiniti enjoyed a 25 per cent increase in its brand attachment compared to 2011, helping it finish ahead of Cadillac in sixth place.

The luxury brands kept coming with BMW, Audi, Mercedes-Benz and Land Rover claiming 13th, 14th, 15th and 16th place respectively, while JD Power and Associates 2012 UK Vehicle Ownership Satisfaction Study winner Jaguar, took out 21st spot.

Jaguar XFR

Lexus, whose 11-year run at the top of the JD Power Study came to an end this year, finished 24th.

Honda’s luxury derivative Acura, pipped its base brand coming in 25th ahead of Honda at 26th, while Toyota (31), Mazda (32), Hyundai (33), and Nissan (42) rounded out the Asian manufacturers with Jeep (35), Ford (41), Chevrolet (43), Chrysler (58), General Motors (65), and finally Dodge in 74th spot, completing the automakers top 100 efforts.

2012 LEAP Brand Index Top 100 - 1

Infiniti, who only launched in Australia in August, will be hoping the positive brand attachment from US consumers will be replicated with Australian buyers.

Click on the Photos tab for more images.