A new multi-million dollar Toyota 86 'Real Deal' advertising campaign launches today in the UK.

Toyota 86 Real Deal Campaign

The Toyota 86 (GT86 in the UK) Real Deal campaign focuses on a 60-second TV spot, and 90-second internet version, that depicts the life of a virtual man stuck in a virtual world, whose hunger for something real sees him end up in Toyota's latest sports car.

Styled in the vein of a computer game, the clip's animated main character breaks the shackles of his pixelated realm by using the 86 to escape into the real world.

httpv://www.youtube.com/watch?v=HLThzvsPCkI

 

The animated clip, put together by Digital Domain – founded by Hollywood heavyweight James Cameron – will also feature in cinema advertising spots.

Ironically, the film is soundtracked by the classic Edith Piaf song, Non, Je Ne Regrette Rien - No, I don't regret anything – a view Toyota Australia may not agree with given the negative public reaction to the news that come September, the Toyota 86 will lose its full-size spare wheel.