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Maybach removed from price lists as 2013 death nears

The drawn-out death of ultra-luxury German brand Maybach lurched forward overnight, with Mercedes-Benz USA removing the flagship range from its 2013 model year price list.

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The word "discontinued" appears next to the names of the five Maybach models previously offered in the US, which spanned from the US$376,300 ($357,900) ‘entry-level’ Maybach 57 to the US$1.38 million ($1.31 million) range-topping Maybach Landaulet.

Daimler CEO Dr Dieter Zetsche confirmed the brand’s decision to discontinue the Maybach line-up from 2013 in November after coming to the conclusion that its core Mercedes brand had better sales potential at the pointy end of the market in the long term.

Mercedes-Benz Australia stopped taking orders for the Maybach at the beginning of this year, ending a venture that saw just 13 vehicles sold across the country in eight years.

Three variants of the twin-turbocharged V12-powered Maybach were offered locally, with the base model nudging the seven-figures and flagship topping the range at $1.15 million.

Daimler will conclude Maybach production in April 2013, satisfying the last of the global orders for the limousine that was originally designed to take on the BMW-owned Rolls-Royce and Volkswagen Group’s Bentley, but ultimately failed to capture the imaginations of the world’s millionaires.

The all-new 2013 Mercedes-Benz S-Class is set to fill the void left by Maybach, with the manufacturer reportedly planning six different body styles and wheelbases, including an S600 Pullman as the super-exclusive flagship.