Suzuki jumped the gun with its commercial for the Kizashi Sport AWD, simply called ‘Sled’.
American Suzuki social media director Jeff Holland says the ad demonstrates how the Kizashi is the “perfect choice for those looking to upgrade their ride”.
Audi’s 60-second spot ‘Vampire Party’ makes the new Audi S7’s LED headlights the star of the show.
“Audi LEDs – which at 5500 Kelvin produce the closest recreation of daylight available – put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture," Audi of America chief marketing officer Scott Keogh said.
Chevrolet’s commercial ‘Chevy Happy Grad’ was the winner of a social media competition. Created by 26-year-old independent filmmaker Zach Borst, General Motors global chief marketing officer Joel Ewanick says the ad is relatable, funny and shows the passion the Chevrolet brand elicits.
Chevrolet says it expects more than 110 million people to see Borst’s ad on Super Bowl Sunday.
Lexus will make its debut in the Super Bowl slot with a 30-second commercial. Lexus vice president of marketing Brian Smith says the all-new Lexus GS luxury sports sedan will take centre stage, while the ad will also tease a number of other cars that are waiting in the wings and just as anxious to hit the road.
Finally, Volkswagen is looking to repeat last year’s Super Bowl success with another Star Wars-themed spot. ‘The Force’, which featured a pint-sized Darth Vader and an all-new Volkswagen Passat, has almost 50 million views on YouTube. This year’s teaser, dubbed ‘The Bark Side’, has already raked up 9.8 million views.
Advertisers have paid record prices for Super Bowl ads this year, with the 70 available 30-second spots selling for an average of US$3.5 million ($3.3 million).
Super Bowl XLVI kicks off next Monday Australian time.