The littlest car in Mazda’s line-up has made a big difference to its bottom line, resulting in a new record best month for Australia’s favourite imported brand.
The Mazda2 sold 1,447 units this July – a 147% increase on same month last year – snaring the company a new monthly sales record, retailing a benchmark 6,508 new cars.
According to VFACTS figures released today, Mazda’s share in the light sub-$25,000 segment jumped by a not so insignificant 8.3 percent to secure a number four spot on the overall sales tally.
“It’s great news for Mazda that we’re ahead of where we need to be to reach our stated goal of 80,000,” said Mazda Managing Director Doug Dickson. “And with a number of new model initiatives, the second half of the year should be just as good.”
With 49,001 new cars sold so far this year, Mazda now holds a 7.8 percent share in the Australian new car market.