According to the latest results from a brand value report from branding consultancy Interbrand, Toyota has retained its top automotive position, and is placed 11th overall in the annual study.
Interbrand conducts the study every year by calculating three key elements that contribute to overall brand value. These include the financial performance of branded products and services, the role of the brand in purchase decisions, and the strength of the brand in securing earnings for a company.
Toyota was found to be placed at the top of automotive brands in the 2010 edition of the study, and despite recent setbacks from the March tsunami devastation, the brand remains on top once again. Interbrand recently said,
“Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts.”
Sitting at top place overall this year was Coca-Cola, followed by IBM then Microsoft, Google and GE. Narrowly missing out on jumping ahead of Toyota was Mercedes-Benz, which sits in 12th place again this year.
Other top carmakers include BMW in 15th place, Honda in 19th, and Volkswagen in 47th, with Ford making the top 50 in 50th. You can see all the details of the study by heading to interbrand.com