Lotus is the ninth brand in the Sydney-based Ateco stable, joining Abarth, Alfa Romeo, Chery, Citroen, Ferrari, Fiat, Great Wall and Maserati.
Glen Sealey, already the general manager of Maserati Australia and New Zealand, has taken on the top role at Lotus.
Mr Sealey said he was excited about the opportunity to import Lotus cars to Australia and New Zealand.
“Given our success and experience gained over the years in the retailing and marketing of premium and luxury niche sports car brands, we are well placed to give Lotus the best opportunity to succeed in such discerning markets,” he said.“The timing could not be better as we will be able to prepare the market place and the dealer group for the arrival of the new range as well as developing the sales and customer support for the existing range.”
The current Lotus range includes the Elise, Exige and Evora models, and Ateco already has its sights set on the next generation of Lotus vehicles.
The existing Lotus dealer network in Australia will remain, with outlets in Sydney, Melbourne, Brisbane, Adelaide and Perth.
Ateco says it will introduce a number of new initiatives in the coming weeks designed to increase the “presence and perception of Lotus in Australia and New Zealand for both the current range of Lotus cars and the future range of Lotus cars”.
Lotus sales dipped over the first seven months of this year. Just 19 Lotus vehicles were sold in Australia in that period (10 Elises, six Evoras, three Exiges), down from 33 over the same period in 2010.
The disappointing sales result puts Lotus ahead of only Morgan (10) and Rolls-Royce (11) out of all brands for total Australian sales in 2011.
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