According to a What Car? report in the UK, Kia boss Hank Lee has hinted that such a vehicle is important to the company's future, saying that a model like this could bolster Kia's brand image and give the company a standout flagship vehicle.
Meanwhile, Kia's head of design, Peter Schreyer, has previously said that the model wouldn't necessarily need to be super-fast or particularly exclusive. He says such a car will need to be fun, practical and, most importantly, cost-effective for it to work well in Kia's line-up.
Kia is reportedly working on a number of other concepts that it will be unveiled over the next year or two, all of which will be used to test the public's reaction. If there is plenty of consumer interest, Kia may go ahead with production of the concepts.
The car to be unveiled at the Frankfurt show later this year will reportedly adopt the V8 engine package first conjured up by Hyundai for the Genesis coupe.
The engineering is there for the taking for Kia, so the concept may simply be a Kia version of the Genesis. We'll have to wait and see to know for sure. It's pretty exciting either way, the thought of an affordable V8 coupe. What do you think?