Advertising agency 303 Group has come up with a cracker of an anti-speeding advertisement for the Road Safety Council of Western Australia. It focuses on why people speed rather than simply showing the potential consequences.

Enjoy the Ride

It's a fairly straight forward ad and to the point. Most importantly though, it works with motorists rather than against them, unlike the usual police ads we've become used to that simply enforce an imposing attitude of 'if you're speeding, we're going to get you'. Take a look below, it even uses a little bit of humour to get the point across.