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by Brett Davis

Mercedes-Benz has released a new advertising campaign which takes a look at strategies that eliminate safety risks. To reiterate the Mercedes-Benz Pres-Safe attitude of identifying dangers before they become dangers, the campaign projects an image onto the wall of a blind corner to show what is on the other side.

Take a look below, it’s a bit confusing at first but it’s actually quite an ingenious idea. Basically, a high-vision camera is placed on the other side of a very blind corner which is eclipsed by a building wall. The image from the camera is then simply projected onto the wall, effectively providing around-corner vision. Very smart and very safe.