The famous British sports car manufacturer clearly doesn’t want to be forgotten among all the hype of the Geneva Motor Show and the myriad sports car and supercar unveilings.As we’re sure you remember (how could you forget?), Lotus unveiled five gorgeous all-new models at the 2010 Paris Motor Show in September, and announced plans to put every one of them into production between 2013 and 2015.The new models include the 2013 Esprit, 2013 Elan, 2014 Elite, 2015 Elise and 2015 Lotus Eterne.
The consequence of one of the biggest motor show statements of all time in Paris is that Lotus needs to find different ways of reminding people of the complete revolution the brand is currently going through.
Lotus CEO Danny Bahar explains in the new video that this year will be just as significant as the last for Lotus.
“2010 saw the rebirth of Lotus,” Mr Bahar said. “2011 – the vision comes to life.”