Audi head of design previews future vehicles

Audi’s chief designer has revealed the brand is working on a range of new products, with future designs to further diversify the product line and draw inspiration from Audi’s growing markets.
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Head of Audi Group Design, Wolfgang Egger, told US publication Inside Line that future designs would be influenced by emerging markets, especially China, where Audi sold more than 225,000 vehicles in 2010, compared with 100,000 in the US.

Mr Egger admitted the 2011 Audi A8’s chrome grille was designed specifically to appeal to Chinese customers after a ‘statement’ car in the luxury segment.

Despite individual market preferences, Mr Egger said, “an Audi is an Audi”, and insisted the brand would not design vehicles with subtle changes for various markets.

He also confirmed a new Audi A2 had been designed but remained on the drawing board until an adequate platform was sourced within the Volkswagen Group. The original A2 was produced between 1999 and 2005, and the new model is expected to follow a similar formula as a tall, sports-focused mini MPV.

Mr Egger said the Audi Q3 would be the brand’s next entrant in the SUV segment, and did not rule out a BMW X6-esque vehicle also joining the range further down the track, believing there was room for it in the line-up and demand in some markets.

He said a production version of the Quattro concept, revealed at last year’s Paris Motor Show, was neither confirmed nor dead, and he highlighted the importance of halo vehicles for the brand to bring new emotion and character to the badge.