Volkswagen Giant’s 12 Brands Splitting Into Four New Groups
The Volkswagen Group's 12 brands across the passenger, luxury, performance and commercial markets will soon split into four new holding companies, according to new reports out of Europe. The move is understood to be the result of a push for
The Volkswagen Group's 12 brands across the passenger, luxury, performance and commercial markets will soon split into four new holding companies, according to new reports out of Europe.
The move is understood to be the result of a push for more productive development cycles and streamlined efficiences, masterminded by CEO Dr Martin Winterkorn.
The group’s volume-selling Volkswagen, Skoda and Seat passenger brands will be managed by former BMW executive Herbert Diess, while Audi, Lamborghini and the newly acquired Ducati will continue to operate under existing boss Rupert Stadler.
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