Toyota Prius C&A Custom Concept at SEMA | Car Advice

Car Advice

Toyota Prius C&A Custom Concept at SEMA

By Alborz Fallah |

A cool looking Toyota Prius? Who would’ve thought. Apparently it’s possible and the folks at Conversions and Accessories (C&A) in Toyota Japan have had a go.

First up, there is no extra power, which as far as we can see is a mandatory requirement for making not so ‘cool’ cars, cooler. Doesn’t matter if it’s unreliable or can only drive 2km down the road before its engine explodes, we’d like to see a Prius with 250+ kW, please.

Alas, C&A has taken a right-hand drive normal Prius and gifted it with light-weight carbon fibre panels (minus the doors). The exterior carbon fibre panels include:

  • Side skirts with vertical spoilers,
  • Front bumper and fender flares with large air intakes,
  • Bonnet,
  • Roof,
  • Rear hatch and spoiler (translucent sides),
  • Rear bumper with vertical spoiler,
  • Rear garnish.

On top of that the rear lights have been given the ‘smoked’ treatment. It also comes with shining Toyota badges and a modified exhaust to help it deliver all that extra power…

It sits a good 10 cm lower in the front and 15 cm in the rear. We can’t help but admit the Prius does look good when riding on 18-inch forged wheels, but the Big T says it’s wrapped them in 215/40R18 ‘eco sport’ tyres. Perhaps the C&A team need to look at the wide tyres (245/45-R16 Toyo Proxes RA-1 R-compound) used on the Mazda sports cars revealed at SEMA to get the ‘point’.

Moving inside, the C&A Custom Prius gains Recaro seats as well as a new gauge to display “G” output. There is also mileage meters, a water thermometer and voltmeter.

The car’s overall eco-system display that tells you if you’re using the battery, engine or both has been enhanced to also display speed, steering angle and total electric motor and engine kilowatt output.

Of course, the Toyota Prius isn’t a sports car and as a day to day vehicle it’s one of the most comfortable and efficient cars on the market today. However, if you’re going to attempt to make it cool, may we suggest less eco-tyres and more kW?


 
  • Nelson Muntz

    So much fail…

  • Sprat

    What the? Just when i thought this car couldn\’t get any uglier.

  • Alex

    Larger air intake for what… The battery?

  • Mythfrances

    you guys are just anti-everything-of-Prius. Prius with this body kit looks pretty nice!

    • Stoney!

      You’ve got to be kidding right?? It looks completely hideous, over zealous ricers are bad enough without it being on such a hideous car to start with.

      Stoney!

  • Bold

    baby lamborghini?

  • Alexander

    LOL I love seeing how much hate all the Prius posts on CA get. I like this bodykit though… I wouldnt mind it on my prius (although it would be VERY easy to scrape on things)

    • Alex

      I hope you didn’t buy your Prius to be environmentally friendly.. All the work involved in producing and decomposing the battery does more harm than good to the envionment.

      Should’ve just bought a Golf 77TDI. At least you’d still have your dignity.

      • Mythfrances

        Its a bit like in the early 20th century when cars were new to the public. Why would you buy a car when its not anymore environment friendly than a horse? a horse with carriage was so much cheaper too!

        And then look at what we see on the street now. You can say whatever you want for the hybrid or electric cars while you can now. You cant stop the trend that in the future people will dump petrol engine and will sort alternative way of traveling.

        Fossil fuel is limited. That says it all.

  • ST

    Too much bosozoku styling here. All it’s missing are those ridiculous exhaust pipes and massive chin spoiler. Less happoshu (fake) beer, more time behind the drawing board. OK?

  • Matthew

    nothing about that picture is right.

  • Aussieitalian

    Um, words escape me.. but I can taste a little vomit in the back of my throat

  • ohno

    so the prius now includes an electric rice cooker under the bonnet?

    why the identity crisis is it a prius or a lamborghini Reventon?

  • Azza

    Tried s little to hard

  • greenroom

    enough of prius already you guys… no more prius bunk please.

  • http://www.facebook.com/profile.php?id=1435885244 Yani Hendriawan

    it’s like they got the lfa air intakes and multiplied them by 5. the front bumper reminds me of japanese anime like pokemon

  • Jabba the Hutt

    Why?

  • ElecEng

    Installing a bodykit on a Prius is fine, just not THIS one.

    Bodykit should serve the purpose of the car, it should make the Prius more SLEEK and REDUCE air drag!!
    Definitely NOT huge air intakes and rear spoiler…

  • Jordan

    Just like putting make up on a pig. Im off to get laser eye surgery now…..