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by Tim Beissmann

A growing level of customer demand has pushed production of Rolls-Royce vehicles to record numbers in 2010.

The Goodwood, West Sussex, England, based company is currently manufacturing 15 cars a day, with more than 300 vehicles produced in June – the highest numbers since the company relaunched as the BMW-owned Rolls-Royce Motor Cars in January 2003.

Rolls-Royce says every model in its range is sold out until at least September, with Phantom saloons sold out till October.

June sales increased more than 300 percent globally compared with 2009 leading to a strong end to the first half of the year, where sales have almost tripled.

Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, said China had been one of the brand’s fastest growing markets and was responsible for a considerable percentage of the overall positive result.

“This is an excellent interim result and we are well on our way to meeting our target of at least doubling our 2009 sales result. At the same time, both Phantom and Ghost continue to be the most exclusive super luxury cars in the world,” he said.

“I am also delighted with the progress in one of my first tasks as CEO – the stabilisation of the production process for our new model series, Ghost – and this is reflected in the smooth delivery of cars to our dealers and our customers around the world.”

In 2009, Rolls-Royce sold 1002 vehicles around the world, with 33 percent of those sales in North America.

In Australia, seven Rolls-Royce vehicles have been sold in the first six months of 2010, compared with nine for the whole of 2009.




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