Car Advice

Proton Emas concept – Geneva 2010

By Tim Beissmann |

The micro-sized Proton Emas, designed by Italdesign Giugiaro and engineered by Lotus, has made its global debut at the 2010 Geneva Motor Show.

With many of the details revealed prior to the premiere, much of the Motor Show attention has been directed towards the vehicles’ styling and ergonomics.

The Emas family includes a three- and five-door hatch as well as the beefier Country model, and Italdesign Giugiaro says the architecture has been designed to accommodate “an infinite number of variants” without compromising comfort and interior space.

The name itself means “gold” in Proton’s native Malay and doubles as an acronym for Eco Mobility Advanced Solutions.

While Proton is yet to announce any production plans for the Emas, the extensive collaboration effort of three automotive companies and the debut of a three-model range suggest the plug-in hybrid may be closer to showrooms than many other Geneva concepts.


 
  • RdS

    neat design there. looks great for a sub-compact city car.
    not sure about the ‘country’ model name though. if i saw one of those in the country i’d be a little confused.

  • pirakavezok

    Congratulations Proton. Having achieved the easy part of coming out with the concept, the challenge now is to translate concept into production. BMW, Mercedes, Audi, Nissan, Honda, Hyundai are some of the names that have succeeded. The floor is yours…

  • Shak

    We must now await the eminent release of the much toned down production model that probably wont make it to Australia.

  • HyundaiSmoke

    Awww shak be more optimistic than that, mate. Considering the size of ii, it will probably be next gen Savvy.

    If this was toned down and just 20% of whats on this concept goes on to Savvy, that will be great for these guys.

  • HyundaiSmoke

    I dont care what anybody says, I like that grille and Proton should use that as their Grille. They found their signarture Grille, and I hope someone makes sure they know that.

    • Baddass

      The small amount of air intakes that could be considered a grille are far spaced apart and not that distinctive. Just two straight lines.

  • Frenchie

    Is it a one or two person car?

  • assan

    oowhhhh..cute.. price??

  • jj

    geneva? hybrid?? LMAO

  • Jenny Craig

    LIGHT CLUTCH?

    UNCLE JIM

  • serena

    may i knw how much ??