As revealed by CarAdvice last year, Ford’s new Edge SUV will come to Australia in 2018 with a starting price of $49,990 with seven seats and a diesel engine. At that stage, however, its final local name was yet to be confirmed.
We can now exclusively reveal that model will be known as the Ford Endura, with the Edge badge already owned locally by Toyota. Indeed, the Japanese giant recently renewed its trademark to ensure it could not be lost to Ford.
In going with Endura, Ford maintains the ‘E’ theme that runs across most of its global SUV line-up. Ford’s recent move from Kuga to Escape was made in a similar vein.
Ford has cemented its move to the Endura name by registering it as a trademark. The trademark covers a Class 12 classification, which includes: “Land motor vehicles, namely automobiles, trucks, sport-utility vehicles, and vans, and their structural parts and fittings.”
As we confirmed last year, the Ford Endura local offering will include:
Ford Australia announced earlier in the year that the Edge won’t be sourced from China, which leaves the next likely option as the Canadian Ford plant, which currently produces Edge for the UK market.
Ford Australia is staying mum on the naming though, with Ford Australia communications and public affairs director, Martin Gunsberg refusing to comment on future names.
“We have no update on any future model names at this stage.”
“What we can say is that no name has been confirmed for the Ford Edge,” Gunsberg said.
That plant only produces five-seat versions of the Edge, but it’s expected this plant will take on the different body style offered in China, which accommodates seven seats in the Edge body.
The UK and US market Edge measures in at 4778mm in length, with the seven-seat Chinese variant requiring an additional 70mm (4848mm).
Unlike the Ford Territory, which offers a 2700kg braked towing capacity in all-wheel drive diesel specification, the Edge will only tow 2000kg, making the Everest the only option for buyers towing larger loads.
Endura has heritage within the Ford family, being used in the past as a name for a selection of Ford engines — including one that once powered the Ford Ka.
What do you think of the Endura nameplate? Is it a fitting replacement for the Territory?