In a move reflected across the automotive industry, price reductions across the Australian Rolls-Royce range have taken place beginning January 1st 2010. Favourable exchange rates and the reduction in import duties are the main reasons.

However, unlike most car companies, the reductions are substantial. Taken as an entire amount, a not insubstantial $50,000 has been taken off the the list price of all new Rolls-Royces. It means the new 2010 Ghost now begins at $645,000, meaning more access for more buyers.

The prices for the range are now as follows:

• Ghost – $645,000
• Phantom – $1,068,000
• Phantom Extended Wheelbase – $1,250,000
• Phantom Coupé - $1,260,000
• Phantom Drophead Coupé – $1,355,000

Includes dealer charges and on road costs for vehicles arriving into Australia from January 2010. Options are additional.