Volkswagen has outlined its goals to become a world leader in sustainable mobility, detailing a new ‘Together – Strategy 2025’ plan this week.
The German automotive giant – which owns various other brands like Audi, Bentley, Lamborghini, Porsche and Skoda – has shifted its focus to battery-powered electric vehicles (BEVs), with the company announcing it aims to release more than 30 new electric and electric-assisted vehicles by 2025.
It had previously been reported that Volkswagen will launch no less than 20 plug-in hybrid (PHEV) models, and this new 2025 strategy further adds to the company’s electrification strategy. Currently, the brand sells the e-Up! and e-Golf in overseas markets.
However, Volkswagen’s announcement focusses on BEV variants of its current models, pointing to a completely new range of zero-emissions models across the Volkswagen Group.
Volkswagen believes that BEVs will account for about a quarter of the global passenger car market in a decade’s time, and forecasts its own BEV sales to be between two million and three million units in 2025.
Other initiatives outlined in the company’s 2025 strategy include on-demand mobility services – which has already begun with Volkswagen’s investment in ride-sharing company Gett.
Earlier this year, Michael Bartsch, managing director of Volkswagen Australia, told CarAdvice that we could possibly see PHEV and EV models in local showrooms by the end of the decade.
“It’s a fair assessment,” he said.
“[It is] important for Volkswagen and other brands to show real leadership,” referring to the introduction of mainstream electric vehicles.
Above: Audi Q7 e-Tron
Audi has also gone on record saying that it plans to release a new “electrified car each year”.
Considering the company’s bold plans to rollout so many electrified and fully-electric models over the next 10 years, only time will tell how successful the ‘Together – Strategy 2025’ plan turns out to be.