Hyundai was the top-selling passenger car brand in Australia in April for the first time in its history, beating out regular market leader Toyota.
VFACTS industry figures released this week show the Korean brand sold 6324 passenger cars (excluding SUVs and commercials) last month, from its range-wide total of 8643.
This 6324 figure meant 17.2 per cent of Australia’s total passenger car sales last month wore a Hyundai badge, ahead of Toyota (6035), Mazda (4062), Holden (3514), Volkswagen (3068), Ford (2045), Kia (2011), Mercedes-Benz (1850), BMW (1298) and Audi (1131).
As you can read in more detail here, the Hyundai i30 was Australia’s top-selling car last month for the second month in succession, with 4143 units and 26.2 per cent market share, on the back of cut-price $19,990 with free auto drive-away campaigns.
Hyundai is clearly sharpening its pencil ahead of the impending launch of the new-generation i30.
Driving much of the remainder was the Accent, which topped the light car segment with 23.9 per cent market share, ahead of the Mazda 2 on 1051. Again, this came about thanks to cut-price campaign pricing.
The strong sales of i30 and Accent (notwithstanding the no-doubt slimmer margins) offset drops across all other Hyundai passenger cars: Elantra (234, down 56.2 per cent), Genesis (21, down 44.7 per cent), i40 (107, down 30.5 per cent), Sonata (68, down 36.4 per cent) and Veloster (79, down 75.5 per cent).