by Daniel DeGasperi

A Land Rover executive has confirmed that a decision on whether the Range Rover Evoque Convertible will be put into production is imminent.

Speaking at a meeting of Land Rover heads in the Asia Pacific region, held in Melbourne, the company’s brand director John Edwards pledged his support for the project to get the green light.

“The car that really got us [Land Rover] through the [global economic] downturn was the Range Rover Evoque,” began Edwards, who cited Land Rover being able to shift 300,000 cars for the first time ever in 2012.


“It was the right car at the right time.

“We’re a brand with momentum, and a brand with ambition, and we intend to keep that success going.

“[Evoque Convertible] is still an opportunity for us. We’re very close to making a decision.”


Asked directly whether Edwards wants the Range Rover Evoque Convertible to go into production, he replied “I hope so, yeah … if I get my way

“It’s a car I want to do, we’ve just got to make sure the maths work.”

That support from the brand boss indicates the Evoque Convertible will get across the line, despite earlier rumours suggesting that the project may be stillborn.

Range Rover Evoque Convertible Concept To Be Revealed At The  2012 Geneva Motor Show

Edwards dismissed criticism of the styling and ethos of the Evoque Convertible Concept, which was shown at the 2012 Geneva motor show, saying that “it [the reaction] has been pretty positive in the markets we might sell it in, in volume.

“So the American markets, the European market, [it has been] 80 per cent positive, I would say.”

Land Rover refused to comment on when the Evoque Convertible may roll off the production line, but it did confirm the long wheelbase Range Rover will be launched “later this year” with the first ever hybrid Range Rover due in the fourth quarter.

The company hopes to expand on its record sales in 2012, particularly in the US and China.

  • crouchy35

    A moment of silence please as one of the most attractive cars on our roads transforms into one of the most ghastly.

    • BP

      I hope they don’t go through with it. Some cars just don’t suit a particular body-style. Imagine VF Commodore as a hatchback!!!

  • LowRezFez

    This is just so stupid… Nearly as dumb as the BMW X6

  • tristan

    Land rovers response to a convertible Nissan Murano sold in USA

  • marc

    designed for the same reason why ppl buy a 900 dollar cellphone.

    • Duckula

      And here’s me thinking that Mini made the biggest range of stupid variants…well I was wrong… this is clearly the end of the world and I might as well go and buy a Silver Camry and put a tissue box on the parcel shelf… life is over..haha

      • marc

        ..and head down to the pub

  • dave

    I’d consider buying one, if it had a folding hard roof. The material one is a bit of a deal killer…

  • Ata

    Did you buy a Jeep or a Range Rover?

  • Lucy Gale

    I want one and live in Melbourne Australia .
    I was going to buy the Land Rover Evoke 2 door than i saw the convertible on line. Behold there she was THE CONVERTIBLE :))))
    Its so cute and adorable and sexy and just in love with it and hoping its a good price .The Aussie’s will go nuts over this convertible .I guess the hard top would better though ….
    Hope its due soon .
    I would love to do the commercial on this whooooooo . YOUR A STAR L D convertible :)) Lucy G.

  • Lucy Gale

    Its a stunning a convertible just Beautiful . EVOQUE when is it coming out ?? how much would it cost ?? i would love to sing and write the song for this Car . ITS JUST BEAUTIFUL :)) Land rover give me the commercial :))) love it . i would sell it :))))) hope it comes out …..

  • jh1289

    This is a beautiful convertible. C’mon, Land Rover… show us you will take a risk. I’ll buy it!

  • John Duffy

    As an XK8 converible owner and owner of Jaguars for 42 years plus an owner of a Nissan Pathfinder (3.3L V6 petrol), I would consider the Evoque convertible if they put a decent engine in it such as a V8 driving the rear wheels or all 4.