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by Tim Beissmann

The Chery Alpha 7 concept has been previewed ahead of its unveiling at this weekend’s Shanghai auto show.

The Chery Alpha 7 concept debuts a new design language for the Chinese manufacturer, sporting an attractive headlight and front grille design and tight Euro-inspired lines.

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Like the Beta 5 concept that’s also headed for Shanghai, the Alpha 7 wears Chery’s updated badge, which signals a fresh start for the company with a newfound emphasis on contemporary design and improved build quality.

At 4650mm long, 1820mm wide, 1480mm tall and riding on a 2700mm wheelbase, the Chery Alpha 7 concept is roughly 60mm longer and wider than a Mazda 3 sedan.

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A turbocharged 1.6-litre four-cylinder petrol engine sits under the bonnet, while a six-speed dual-clutch automatic transmission sends drive to the front wheels.

The clean cabin – reminiscent of recent Hyundai designs – features flowing panels with illuminated contours, white leather upholstery and brushed metal across the door handles, air vent surrounds and gearshift lever.

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Technology is at the forefront, with push-button start, an electric park brake and a large colour infotainment touchscreen with cloud connectivity leading the way.

The Shanghai auto show kicks off on April 20.




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