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Subaru has sold its 700,000th vehicle in Australia, as the local division of Fuji Heavy Industries celebrates 40 years on our shores.

Imported by Subaru Australia since 1973, Subaru reached the sales milestone with a new fourth-generation Subaru Forester XT Premium sold to a customer in Sydney last week.

Subaru Forester XT Premium

Subaru Australia managing director Nick Senior said Australia has long been one of Subaru’s top four markets worldwide.

“It took 15 years for Subaru to sell its first 100,000 vehicles in Australia. The latest 100,000 has come in just 31 months.”

While the majority of the vehicles sold have been all-wheel drive, recently the limited number rear-wheel drive Subaru BRZ sports car has proved successful too, so far selling 305 units since its launch in July, 2012. The BRZ’s unrestricted sister car, the Toyota 86, has sold 2655 units since its June, 2012 launch.

Subaru BRZ

Subaru says most of the 700,000 vehicles sold are split between the Forester (172,629), Outback (81,167), Tribeca (8053), Impreza (153,000) and Liberty (137,260), with a combined total of 562,806 units sold up to the end of January this year.

At the start of this year, Toyota marked 750,000 Toyota HiLux models sold in Australia, as 2012 saw a total of 40,646 deliveries for the year, for the ute that first launched in 1971.

Read CarAdvice’s 2013 Subaru Forester Review.




  • LowRezFez

    Wow, Australians must like tinny, ineptly styled cars with maintenance requirements from the 1970s. Good AWD though.

  • Jober As A Sudge

    Suby’s golden years started when the WRX was released and ended when the Gen 5 Liberty was released.

  • Mike2

    I’m responsible for two of those sales but never again. Second one had about 30 days off the road for repairs in 7 years, including gearbox failure after only 85,000km — the only major mechanical failure I’ve had on any car in 40 years. I also found that “Subaru Customer Support” is an oxymoron.

    • LowRezFez

      My experience with Subaru Cust Care was also a joke. My new Lib was delivered with a new battery… The good Panasonic battery was kept by the dealership and I got a crappy Century just within spec. The battery lasted one year and the car would not start in cold weather. Subaru did nothing about this… I ended up buying a bigger battery and vowed never to buy from a company that treats its customers like this. Are you listening Nick Senior?

      • Doctor

        I think your anger is misplaced – you should’ve directed it to the dealer.
        I had a Subaru dealer drop my 2 year old battery and the service manager replaced it with an original spec’d Yuasa that lasted about 7 years.
        All up about 9 years before I had to buy a replacement.

        • LowRezFez

          The dealer also did not help. Based on this no more Subaru’s for me. The warranty is also stingy in not warranting squeaks and rattles after 12 months. There are other choices out there and other companies eager to grow… I don’t intend to reward Nick Seniors operation.

  • Doctor

    By Subaru Australia do you mean Inchcape who took over from VWA (Lannocks)?

    • Doctor

      Otherwise known as LNC

  • No fears

    Inchcape seems to control the whole operation from importation,distribution to final sales & they have a few brands under their umbrella.So if you didn’t like the Subaru deal & thought you might do  better at Mitsubishi or VW you are dealing with the same organisation. Recently had a drive of the Forester 2.0i,liked it a lot but their is no appreciable differences that I could discern from one dealership to another after trying three within Melbourne metro. 
     

    • davie

       thats because they are all inchcape – only 2 independent dealers in Mel. Both a bit further out of the city

  • Josh

    That’s a shame to hear about the poor customer service – Ive had my then new Impreza for 2 years now, and I can say that Ive found the experience wonderful.  the car itself has also never missed a beat in the time Ive owned it.

    Ive also been in a T-bone accident on the passenger side window on the receiving end – the car was a gem, everything from the interior side maintained its integrity, while the outside looked very rough.  The car is made so well that I know ill be a Subaru fan for life.

  • LowRezFez

    Hey, Tan boy, lean some manners. If you like Subaru then be my guest. I am giving you my own personal opinion. I certainly respect your choice as you should mine.