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The Toyota Camry Atara R special edition has been released, adding new levels of value, equipment and exclusivity to Toyota’s class-leading medium sedan.

Based on the $30,490 Toyota Camry Altise, Toyota says the $31,820 Toyota Camry Atara R special edition gains more than $3000 worth of value including a sportier front bumper, grille and side skirts, and a dual exhaust diffuser that sees power from the Camry’s 2.5-litre four-cylinder engine increase by 2kW to 135kW.

Front fog lights, a special edition badge and 17-inch alloy wheels complete the exterior treats.

Toyota Camry Atara R - 2

Inside the special edition Toyota Camry Atara R scores a premium three-spoke steering wheel with audio controls and 6.1-inch screen with reversing camera display, joining the already standard seven airbags (including driver’s knee airbag), stability and traction control, and six-speaker audio system with auxiliary and USB inputs and iPod connectivity.

Offered in Diamond White, Silver Pearl, Graphite, Eclipse Black, Wildfire, Magnetic Bronze, and Reflex Blue, the circa-2500 Toyota Camry Atara R special edition models will be produced at Toyota’s Altona plant through to the end of December.