Holden records $89.7M profit in 2011 | CarAdvice

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Holden records $89.7M profit in 2011

By Tim Beissmann
FIND DEALS

GM Holden recorded a net profit of $89.7 million in 2011, representing the Australian car maker’s second consecutive positive financial result in a difficult manufacturing market.

The profit was achieved despite a slight decrease in consolidated revenue – down from $4.4 billion in 2010 to $4.3 billion – and an increase in research and development spending – up from $179 million to $231 million.

Holden chief financial officer George Kapitelli said the brand’s positive financial result in 2011 was driven by the success of the locally made Holden Cruze small car and the company’s revised cost structure.

“After the financial crisis we reshaped our business to improve structural cost, reduce our reliance on exports and bring the Cruze into local production so we could continue to make cars in Australia,” Kapitelli said.

“Now around 60 per cent of our Australian sales are Australian-made cars, this is a great result.”

He said Holden was running its business responsibly and sustainably with a long-term view.

“We’re making a strategic contribution to Australia, we’re committed to advanced manufacturing in this country and we’re committed to creating new opportunities for suppliers.”

The announcement comes six weeks after Holden confirmed a $275 million co-investment deal with the federal and state governments that will see it continue to develop and manufacture vehicles in Australia for the next 10 years. General Motors will commit around $1 billion to the program, helping Holden produce two new vehicles on global platforms at its Elizabeth assembly plant in South Australia from the second half of this decade.

Last year’s positive financial result takes GM Holden’s cumulative profit since 2010 to $201.7 million – a stark contrast to the previous five years, in which its losses totalled $579 million.

Vehicle production at Elizabeth increased 36.8 per cent last year, up from 66,061 in 2010 to 90,424. Exports increased more than 50 per cent to 12,068 as Holden delivered cars to North America, New Zealand, Brazil, South Africa and the Middle East.

Engine production at its Port Melbourne plant increased 2.9 per cent, up from 98,146 to 101,019, and exports to China, Germany, Thailand and South Korea increased 14 per cent to 57,792 units.

The increased vehicle production in 2011 was not enough to prevent Holden cutting around 140 casual and fixed-term contract employees from Elizabeth in February 2012, however. Holden blamed the decision to axe the workers on the “tough economic conditions” and the company’s pursuit of sustainable growth and continued domestic profitability.

Holden’s Australian sales fell 5.1 per cent last year, approximately double the decline of the Australian market as a whole.

Of the brand’s 11 models, the Barina Spark, Caprice, Captiva 5 and the Cruze were the only ones to achieve sales growth over 2010, while the Barina, Captiva 7, Commodore and Commodore-based Ute all slid backwards.

After the first four months of this year, Holden is a further 5.4 per cent off 2011’s sales pace, with 36,534 vehicles sold across the country. Last month it was outsold by Mazda for the first time in the brand’s history, crawling to 7589 sales versus the Japanese importer’s 7681-vehicle result.


 

  • Grammar Nazi

    Their net profit should be zero, as after all they were given an $89 million dollar bail-out by the Federal Government. Time to stop propping up flailing uncompetitive industries…

    • Legnab

      Yes , well when gizzard goes , reality will prevail .

    • F1MotoGP

       Why? There is lots of small companies with very good product but they do not have money so maybe they go bankrupt. Holden had no money government helped and now they make profit and pay tax.

    • Lbrinsmead

      If we didn’t have vehicle manufacturing in Australia, we wouldn’t be making anything.

      • sam

         What nonsense.   There are dozens of countries that make all sorts of stuff, but not cars.

        • Shak

          Thats because they are good at making those things. Our comparative advantage lies pretty much in resources, and once that boom ends what then? I’d arther we pump money into the industry while its still here to give it a fighting chance, rather than trying to bring it back once its gone.
          Ever heard the saying you dont realise what you had, until its gone.

          • Noddy

            Yeah, Counting Crows.

    • JHP

      actually, holden made $89.7 million profit, but received $89 million bailout from government.
      so holden still made $0.7 million, according to your information lol

  • H_ngm_n

    See what happens when you embrace change, piss off the old dinosaur Commodore and start making what this planet and families need… attractive fuel efficient mid sized cars.  We can’t prop up uncompetitive companies for years on end… hopefully one or two bailout will save this industry and keep highly skilled workers off the dole at least. 

    • Spatcat03

      What Happens? All I see is a company who posted a profit which is exactly the same amount it received as a handout from the Government over the same period of time.

  • john

    Good to see Government Motors Holden doing well now with a profit. Too all the naysayers out there you can see if you put your mind too it, strive hard and dig deep into the seemingly endless pit of taxpayer handouts anything is possible!

    • Azza1802

      I think you mean Genaral Motors Holden

  • Shak

    This article proves to all the detractors that Holden is doing everything right. Yet whatever evidence you present them with they will always find the smallest thing to criticise. Yes Commodore sales may be down, but thats why Holden has protected itself with the Cruze. They are restructuring to meet market demand.
    Even exports are up to a not too shabby 12K units. Who could complain about that with such a strong dollar.
    At the end of the day this is good news for Aussie jobs, and our manufacturing future.

    • Legnab

      Rubbish , whole scene is a smokescreen to appease the unions , propping up a foreign owned co with products that are outdated .

      • JooberFPVGT

        I’m with Shak, the handouts are used to redo their business model not for the sake of crying poor, the Government won’t just give money without seeing what it will be used for and see if its worth the money for the ‘bailout’ amount.

        And given the profit made, it shows that the business model is heading to the postitives, and hopefully do so in the coming years.

        • F1MotoGP

           I agree. It is much better to give some money to GM because if all goes bad you will have say 2-3000 unemployed people (directly) and maybe 1-2000 indirectly that is say a figure 4000. Each will have unemployment benefit which is $244.85 pw that is nearly $1Mill pa and 50,928,800 pa in 1 year.

          • JooberFPVGT

            Correct, also not only direct unemployment, but many third party companies especially part manufacturers will suffer too who rely alot of the B2B dealings. It will be a domino effect

          • Phil

            Job losses are happening despite the government handouts.

            GMH (and Toyota and Ford AU) have been trimming down their workforce for years, as have the parts suppliers.
            Production is half what it was 10 years ago, do you think they still have the same number of employees?

            All the government donations are doing is delaying the inevitable.

          • http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

            A few hundred job losses is very different to tens of thousands of jobs lost.

          • Scoot

            I’m amazed at the amount of ignorant people on this site. Car manufacturing creates 1000s and 1000s of jobs in Australia and most of you want to see it fail. Why? Ford and Holden are making profits so it can only lead to a more sustainable future.

            The government gives support to many industries and no one complains. We need manufacturing, we need jobs and we need you guys to stop your pathetic uninformed whinging.

          • Phil

            Job losses are happening despite the government handouts.

            GMH (and Toyota and Ford AU) have been trimming down their workforce for years, as have the parts suppliers.
            Production is half what it was 10 years ago, do you think they still have the same number of employees?

            All the government donations are doing is delaying the inevitable.

  • lachy

    Good news! To all those who said Australian manufacturing is dead, and the government is throwing good money after bad… you were wrong!

    This goes to show that if allowed to restructure and manufacture cars people want (eg – the Cruze), Holden can remain viable despite a high Australian Dollar and imports from countries with heavily subsidised car industries. Without government support, it would be unlikely that Holden would continue manufacturing cars in Australia, and the future investment decisions announced can only be good news for the many thousands who rely directly and indirectly on Australian car manufacturing.

    • Phil

      This is GMH’s total profit. Not their finances related to Australian manufacturing only.

      The profit would’ve come from selling imported cars from Korea – and government donations of course.

      • Dave S

        I imagine, the Korena cars are good for turnover, but their RRP is low and so would any profit be. I think the money is being made on the SS Commodores and the Calais Wagons Ect not the $18K Barina or $29k Captivas.

    • Phil

      This is GMH’s total profit. Not their finances related to Australian manufacturing only.

      The profit would’ve come from selling imported cars from Korea – and government donations of course.

  • Doctor

    This and the recent past results show that even with government handouts GM-H is unlikely to ever generate decent returns, but you have to hand it to the Yanks – they’re eternal optimists.

  • Jerrycan

    Goverment handouts are a holding action until the trading conditions (ie exchange rates ) change.
    We will nedd these industries because the mining boom will inevitably collapse.
    Mining history is littered with booms and busts and this boom is peaking (maybe already peaked)

  • Gibwater

    I wish they could release these two all-new models now,and let Commodore go under.Its six years old.Even VF will look dated the day its released. Falcon sales have dived.Commodore will follow. The Commodore sales graph has been heading south for some time now. I can’t see VF turning things around. 

    • Goodfa

      I think the VF can turn things around if Holden is telling the truth by stating it is a “Massive” update and secondly that they price it down to meet the market.

      You can get a SV6 quite easily now for around $34k drive away. If you can get the much improved VF for that price I think it will sell otherwise it unfortunately will be bye bye Commodore.

    • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

       You say our cars are outdated, yet in the US they routinely will use the same platform for a car for a decade or more… By comparison to the US we updated our vehicles at a massive rate.

      What will turn it around is the upcoming exports to the US between the PPV and the SS going over. Yes people say they will only be a niche market over there but a niche market for the US could be 60,000 vehicles for them.. To us 60,000 vehicles is a bloody amazing thing that we could only dream of and it is a vehicles Yanks have being screaming for for years (Starting back with the VT actually).

      On a side note:

      1. The Holden ute while wanted over there will not be exported due to the minor fact that some of the parts are sourced from outside US/Aus and as such voids the FTA we have with them so there a 25% tariff.. (Bastards)

      2. Ford could be sending the Falcon over to the US, Both for there police force and for there Civilian market, Not to mention other markets in both Asia, the Middle East, Africa, South America etc But it appears Management here in Australia has been passed onto those that are happy to be Submissive to head office in Detroit and are unwilling to even contemplate such a move. With the Crown Victoria not being produced anymore there was a BIG opportunity to gain market share in the Middle East where Holden already exports to as well, Add in the fact that the Falcon is wanted in the US where it could also fill a Ford niche market and compete competitively in the US police vehicle market.

      So for Ford unless there is a major reshape up of current management and overhaul it’s unlikely they will have any chance beyond designing vehicles But Holden is on a path to make record profits with no need for government assistance in the next few years. has actually been predicted that Holden may not be able to keep up with demand which is why they are only aiming for niche markets allowing for greater profit returns per a vehicle when they send over the A+ stuff =).

      All we can hope for is Ford is forced to rethink there decisions next year at Texas when the V8 Super cars go over there, Turns out Yanks love them and having the Holden’s and Fords in there own back yard is going to create a lot of publicity and maybe “Force” ford to start exports? ^^

  • Gtrxu1

    Good to see Holden are in the black.I dont have 2 hours to explain the advantages, local manufacturing gives accross the community..GO HOLDEN/LONG LIVE HOLDEN…

    • birdie

      with the goverment proping them up all the time maybe they should start paying back us taxpayers, not that we had much choice in proping  up the parrasites

      • Gibwater

        Birdie,I can see where you’re coming from,but successive governments are largely responsible for the predicament our carmakers are now in.They must waste money on useless ADR’s,compete in a market with zilch tariffs,deal with a unionised workforce who are expensive to employ,and a high Aussie dollar.But having said that,I feel Ford and Holden failed to move with market trends-and thats 70% of their trouble.They’re trying to make what they’re not selling.With Cruze and Territory,Holden and Ford have at least one model each that are relative,but Commodore and Falcon? It scares me to think what their sales figures will be three or four years from now. 

      • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

         Understand what your on about mate, But what about this for thought?

        Australia has the lowest government support for the Auto Industry in the World, We also have the Lowest tariffs in the worlds (For pretty much everything) while many countries will on average have tariffs as high as 25% compared to out 5% or less (Thailand has a tax of 60% for our vehicles even with the FTA we have with them, Go figure?)

        Is it the Auto Industries fault for there running at a loss? In a small way yes, But one company is learning to turn this around (Holden) while another is being a little submissive to head office in Detroit (Ford Australia).

        BUT the biggest blame should be leveled at our own Government, Lowering tariffs has merit on paper, However it does not work so well when some countries have lower costs base thus allowing cheaper vehicles hurting our home grown product.

        The Government doesnt so much have to rop up the Auto Industry, But rather they have to look at our various FTA’s and tariff rates.. Those are what are hurting Aussie jobs and forcing the Government to spend our tax $$$ to keep them alive in Australia.

    • Phil

      Again, this is GMHs total profit – the money would’ve come from selling imported cars from Korea and government handouts.

      There would be no profit from the production and sales of the Australian made cars.

      • Gtrxu1

        What do you want Phil.A big tarrif like the German Government does.Or are you one of thoes free traders.
        Do you stick your nose in the air at all cars that are not German.

    • Phil

      Again, this is GMHs total profit – the money would’ve come from selling imported cars from Korea and government handouts.

      There would be no profit from the production and sales of the Australian made cars.

  • Rocket

    So does the taxpayer now get 89 million back or do the Americans get to pocket it?

    • Legnab

      YES  the yanks grab it , bleeding hearts of america , bleeding hearts of the unions .

    • http://www.facebook.com/people/Karl-Sass/100000921334936 Karl Sass

      We did get it back from tens of thousands of employees paying their tax.

  • Gtrxu1

    Also important to remember the local industry is not protected by massive tarrifs.Like Japan and Europe do.

  • Frenchie

    So the 25 million intax that they paid from the after tax profit of 90 million means nothing??

    Also they had revenue of 4.2 billion. Most of that went to materials which they would had have to pay GST, and wages which every employee pays tax!!

    Seems to me some people have a very narrow view.

    • JooberFPVGT

      Spot on sir. Another critical point.

      And lets illustrate purely on a straight up tax money for government:
      Lets 3000 employees average lets say pays $20,000 in tax = $60million plus another ~$40million in company tax on gross profits, $100mil return for a 90mil investment

      there you go.

  • Sumpguard

    Haters gonna hate.

       Well done Holden. The design of two vehicles for China (which GM headquarters had to approve) and the various other plans for the future should at least help prevent the loss of thousands of jobs in Australia and that is what it all boils down to in the end!!

       

    • Phil

      Thousands of jobs have been lost anyway and not just because production has halved in the last ten years – robots have been taking over too!
      With production continuing to decline and robots continuing to take over, jobs will continue to be lost in the Australian car manufacturing industry.

      • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

         Should read up Phil, GM is supporting Holden in getting new markets, Unlike Ford in the US GM has realized Holden designs and builds amazing vehicles, So much so that it is a Holden they are fielding for the PPV for Police departments in the US and will be exporting the Holden Commodore to the US as a niche sports market.. Should see Holden sales highest then ever before along with the profits =).

    • Phil

      Thousands of jobs have been lost anyway and not just because production has halved in the last ten years – robots have been taking over too!
      With production continuing to decline and robots continuing to take over, jobs will continue to be lost in the Australian car manufacturing industry.

  • Steve6

    All hale the the almighty King…. Mr ”Chevrolet”… Long live the King!

    My wife cant wait to get the Chevy grille and rear bowtie badge that shes ordered from ebay so she can fit them to her new Cruze.
    Should look hot hot hot on a her all black SRi V sedan, dumped into the weeds and on 19″ rims

    • Gibz

      please tell me that was sarcasm…..  chev badges are aids!

  • Robj

    Australia pays $123 billion in welfare. When will we reduce that? I see no calls for that? yet this provides thousands of badly needed jobs and the co investment is seen as bad??

    • sam

       I would like to call for a reduction in welfare.

  • Gibz

    good work!

    assembling foreign made cars here seems to have paid off!

    • Dave S

      How do you assemble foreign made cars? The Commodore is unique to Australia, and the Holden had a hand in the development of the Cruze sedan and hatch.

    • Dave S

      How do you assemble foreign made cars? The Commodore is unique to Australia, and the Holden had a hand in the development of the Cruze sedan and hatch.

      • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

         Not to mention the various other vehicles Holden has designed for companies globally.. Just dont tell the Yanks that.. There in there own little worlds where only America exists and they do Alll :P

  • Horsie

    everyone who is harping on about the poor tax payer and wasting our tax money on handouts.
    Have you ever stopped to consider the state of our country and the fact that most of us have good jobs and are able to work then therefor pay tax.
     Did you stop to consider before whinging about the government that they do these things because unlike anyone on this blog including myself. They have a understanding of global finance and what needs to be done to stop this country going broke.
    Would you rather we become like most other countries at the moment with high unemployment and suddenly your house is worth half what you still owe on it.
    Seriously stick to commenting on cars and don’t try to pretend you have any idea of how to run a country’s economy.

    • john

      I run my own business, so I understand finance on a certain level. Do I or have I ever needed a government handout for my business? No and No. The day I need government money to run my “private” (and I emphasise private because that is what holden is also)  business is the day I close up shop!

      • Gavinsm

        so you employ thousands of people ?

        • john

          Obviously I don’t. A small business. But as a small business owner we do not matter to the economy according to the government and others. We have to actually run our businesses effectively and efficiently in the knowledge that one slip and their is no help for us. I am happy with that it keeps me on my toes. How great it must be to be a company like holden, run your company like garbage, make screwed up decisions everywhere, stick a gun to the governments head and hey presto? Money magically appears.

          • adam

            How great it is to hoodwink the public by declaring a fairytale profit, while convieniently leaving out direct and indirect government handouts and the yearly tax break which all 3 car makers get!

          • Legnab

            Know the feeling john , GM are cunning they use the UNION factor to hold a gun at the govt’s head , and the dumb socialists cave in .

            This is same story right across the country stupid subsidies to prop up loss making enterprises .

            Quickest way to turn things around is heavy tax cuts , initially revenue falls for the  govt , but the economy responds with a surge in activity .

            This govt;s agenda is redistributing wealth to the drop kicks , wont work because those with money have stopped investing and spending .

      • JooberFPVGT

        The difference with this is you don’t have 3000 employees and massive B2B networks losing out if you close shop, your decline won’t have a major ripple effect to Australia’s economy. 

      • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

         Small business compared to a business the size of Holden is a completely different playing field, You collapse.. About 20 people lose there jobs.. Holden collapses and 3,000 lose there jobs, then another 12,000+ in parts suppliers, Then loss of those suppliers force’s Ford and Toyota to close up shop.. before you know it 50-100,000 are out of work..

        Has already been pointed out be economists that we cant afford to allow any one of our last 3 auto producers to collapse or it will drag down the other 2… they all collapse and 100,000 out of the job, another 400,000 hurt due to there indirect work relating to it..

  • Free Hand Out’s

    Good on ya Holden! Now you wont be needing my money to get yourself out of the soup…again. Waiting for Ford’s result next – hopefully they have not waisted my money also. Cheers

  • VTEC

    Still announcing profits and failing to disclose that they are recieving hand outs to the same value of their “profit”, they did the same last year with their “120 million profit”.

    Look we all know what would happen if Holden Ford and Toyota pulled out of manufacturing in Aus but come on, quit feeding the public bull%^*# about turning a profit.

  • Guest

    Most of you whingers have no idea about the big picture!!!. As for small business and no handouts, I think you are also kidding yourself. Most small business owners barely make ends meet. Yes there are some out there who are profitable, but will never be big business as they have nothing different to offer than the next bloke down the street. As for the comments on this subject, all I see is the complaints about governments spending what amounts to a few cents in the overall scheme of things with a few large employers in Australia. How many BILLIONS of dollars are spent propping up the social services of this country. Perhaps we should complain about that as we get nothing back from that as taxpayers. At least these people who work in tha large companies are paying tax! So all you whingers, get off you backsides and learn a little more about your governments and what they do and why!!! Liberal and Labor.!!!!

  • Robj

    well said, ok to have thousands on welfare..now more hand outs coming also. Labor bludgers are sending this country broke…

    • http://profile.yahoo.com/BDSQ5HLPAQIJ2FNB3ET4AGDPJI Matthew

       They want to be bludgers? Fine by me.. But let’s force them into Government service.. They want hand outs for no return so we make them clean up the Rubbish that litters our great land.. Will have follow effect of saving our environment to an extent as well as reducing the need for Governments to spend on clean up =].