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2.1 million Australians intend to buy a new car by 2015

By Tim Beissmann |

More than 2.1 million Australians are intending to buy a new car in the next four years, according to new research by analyst Roy Morgan.

Data compiled for the Leading Indicators Report showed consumer confidence and ‘intention to buy a new car’ levels increased for the first time in six months in September.

In the shorter term, the data shows approximately 625,000 Australians plan to buy a new car in the next 12 months (excluding fleet, government and rental buyers).

The figures historically overestimate the number of new cars actually purchased by private buyers, but generally give a good indication of the confidence of the market and the probability of industry growth or decline over the coming months and years.

Over the past 12 months (November 2010 – October 2011), private buyers purchased 476,855 new passenger cars, SUVs and light commercial vehicles. Private buyers account for just under half of the total new vehicle market.

The Australian automotive industry as a whole is on track to exceed one million sales in 2011, which will be just the fourth time in history we have cracked the seven-figure milestone.

A total of 837,324 new vehicles were sold in the first 10 months of this year – down 2.8 per cent compared with the same period in 2010.

Of the top 10 manufacturers, Volkswagen (up 17.2 per cent compared with 2010), Nissan (+8.2 per cent), Hyundai (+6.9 per cent) and Mazda (+2.3 per cent) have defied the downward trend. Honda (-25.2 per cent), Toyota (-14.5 per cent), Subaru (-13.0 per cent), Ford (-4.7 per cent), Holden (-4.5 per cent) and Mitsubishi (-2.1 per cent) have so far failed to match their performances in 2010.


 

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  • Neil

    Ouch for Honda, far more impacted by natural disasters in Japan/Thailand than anyone else.

    Also conveniently covers the uninspiring product they’re attempting to push. Honda City, really?

  • Pauly

    Honda Australia should be ashamed of themeselves! -25.2% is beyond a joke.

    I just dont understand them? You are loosing sales at a massive rate yet you still refuse to bring in cars that people want?

    Honda have some really nice cars overseas, but Honda Australia refuse to import them.

    Heres hoping the CR-Z launch on December 1st helps them put some more sales on the board.

    • Trump

      Honda Aust will be bringing in the cars with large margins and are probably still more profitable despite sales being 25% down.

      So basically, its the Honda buyers that should be ashamed, they’ve bought a boring product and overpaid for it.

  • incentive75

    No sports cars worth mentioning – they simply do not have a halo car. It would be nice to see a 60-80K 370Z competitor, something to get people interested in the brand.

  • Pauly

    If Honda Australia price the CR-Z well (which knowing them they won’t), it could prove to be mighty popular.

    - Sports Car looks
    - Low Fuel Concumption
    - Nice looking/ Modern interior
    - Options of both Auto and Manual.
    - Going off reviews from overseas, apparently quite nice to drive despite the lack in power.

    What Honda Australia need to understand is that with the CR-Z they are competiting in a sport compact class dominated by:

    - VW Polo GTI
    - Hyundai Veloster (January 2012)
    - Mini Cooper

    Most of these cars start below $30,000. I just have an awful feeling when they announce pricing next week that they are going to demand a premium where it simply doesn’t add up and they will be stuck in the same position they have been in for the past few years. Nice car, over priced.

    Also don’t forget the CR-Z is priced less then the Insight overseas, so if Honda Australia can pull that off they will have a winner!

    I wish them the best of luck with the CR-Z

  • Jacob

    They would be better off buying a slightly used one…just saying.

    • Trump

      Did anybody do a sanity check on these figures…Isn’t 2.1m vehicles sales by 2015 about half what are currently being sold in Oz per year, based on vehicle sales of almost 1m annually.

      Therefore, expect less used vehicles.

      • J

        Except “I think” these are private sales only – expect about double that when fleets/govt are added.

    • DE

      Jacob, pure cost basis yes, but not everybody wants an ex-fleet car.
      Lets face it the only “slightly used” cars ARE ex-fleet. Some are small fleets or private leases, some are from large hire fleets etc. Many have been treated poorly.

      My last new car was only about $9k more OTR than a 2yo, 40,000km lower spec equivalent. I get the full warrantee, get the car from new, choice of colours and the spec I want. Sometimes it’s not just the $$’s that make up the value side of a deal.

  • carter

    That Calais looks like a Koala. Same colour too.

  • Clem

    Honda is an arrogant bastard! you don’t believe me … go to Honda showroom then you will know why!

    • Car Fanatic

      Totally agree.

  • Faz

    every one have its turn.. Honda had in 90′s they should have had it today but because of its ugly models they are already down and i feel its turn for Hyundai, never thought that koreans would make some good cars like i45(what an outstanding car), i40, Elantra, Optima, Genesis, Genesis Coupe, Accent and my very own Excel ;) .. watch out everyone Koreans are Coming…

    • Faz

      Koreans are playing a very good game, giving Premium Interior, reliable powertrain with quality and stylish exterior at CHEAP prices makes them on the top for now and for the future.. if you dont believe me compare any current Toyota + Honda + Mazda + Nissan vs Hyundai + Kia’s Interior, Exterior and Prices and you will see it yourself…

      • Douglas9305

        I don’t know about the cheap prices anymore – seems to me they are edging up into *premium* territory

  • baldy

    Honda – the next Saab ??

  • Chermany

    Just to make you all feel better the Honda Accord was the top selling car in the US last month..

    And the CRV was the top selling SUV with over 19,000 sales

  • laurie

    No one asked me if I’m buying a new car? where do they get these figures from!

    • DE

      They probably surveyed a couple of hundred people the extrapolate that out to the 20+ million people in Aus.

      Still, they probably had a better sample size that the 0.0008% that JD Powers used in Australia.

  • Tommy

    Im buying an old car

  • teeeee

    if the crz is 26-28k. it is right on the sweetspot

  • john

    People are downsizing the cars and looking for value for money, and with that many new cars sold the second hand yards will be full. You can also get a very good warranty on a slightly used one from most dealers as well.

  • Mr Gaspo

    It’s easy to beat up on Honda Australia… Part of their problem is in economically sourcing cars Australians want to buy today. Thialand is the right source for affordable Hondas, however, Thialand is geared to build what Nth America wants, ie, no diesels, no Accord Euro Wagon. The real problem is in Hondas global manufacturing strategy in my view. In anycase, some one in Honda Australia has confirmed that diesel autos are on their way…, about 18 months out I believe… So there is hope of a Honda turnaround.

    • Homer

      Some common sense in this discussion regarding Honda. The cars you mention would have a significant impact on their sales if logistically available.
      The CR-Z is a niche car, even if it were a class leader, which it wouldn’t be because it’s typically Honda all revs and no torque, would still only have a very small impact on total Honda sales in Australia.