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by Brett Davis

McLaren opened its first new dealership yesterday in London. The new showroom kicks off a $1 billion plan which is firmly targeted towards beating Lamborghini and Ferrari at their own game.

McLaren is serious about tackling the Ferrari and Lamborghini-dominated supercar market, and has announced it is investing a cool $1 billion into making sure the company has a strong stance.

As part of the plan, 35 new dealerships will be opened up around the world, nine of which will be in the US, by the end of this year. McLaren is also aiming to release up to 13 brand new model variants over the next few years, providing showrooms with a range of models.

Executive Chairman of McLaren, Ron Dennis, is hopeful of the challenge, saying at the Hyde Park London shop opening, “I see it as a fantastic challenge to come to the market with a new brand.” So far, around 2000 McLaren MP4-12C supercars have been ordered around the world.

To help fund the plans Dennis said he is planning on selling off up to 47 percent share of McLaren Automotive by the end of the year. This will relieve the company from debt, Dennis said,

“We don’t like debt. Investors have got to be patient but there is very clearly a profit coming after three or four years.”

In Australia, Trivett Group, representing McLaren, has apparently already received 26 orders for the MP4-12C. The first deliveries worldwide are expected to take place later this year and at the start of 2012.




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