There's no doubt SEMA is the go-to place if you're an aspiring company wanting to show what you can do and drum up business. It's trade-only, too, so it's not a general public event.
It's all about business and promotion. While the focus might be on muscle cars and SEMA's hotrod roots, the 4x4 world is starting to take over in a big way. Check out our short video to see some of the highlights.