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Audi design to become more differentiated from model to model

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Audi design to become more differentiated from model to model

Audi may have copped a bit of flak over its same-same-but-different car design over the past few years, but the company is looking to make its models appear mode distinct as they roll out...

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2018 Audi A8 spied
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2018 Audi A8 spied

The fourth-generation Audi A8 has been spied undergoing testing on the Nurburgring Nordschleife. Even with this prototype's head-to-toe camouflage, we can see that the new large sedan is heavily influenced by the Prologue series of concept cars. At the front, there's a wide, sharply-defined single-frame grille flanked by an angular pair of headlights...


Audi Prologue Allroad concept revealed
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Audi Prologue Allroad concept revealed

The Audi Prologue Allroad concept has been revealed days ahead of its public unveiling at the 2015 Shanghai motor show. Based on the Prologue Avant concept wagon that made its debut at last month's Geneva show, the Allroad features subtle light brown wheel arch extensions, new front and rear bumpers, and a ride height that's been raised by 77mm over its forebear...


Audi Prologue Avant concept car detailed in full prior to Geneva
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Audi Prologue Avant concept car detailed in full prior to Geneva

The Audi Prologue Avant has been officially revealed and detailed ahead of its public debut at the Geneva motor show next week. Measuring 5.11 metres from head to tail, 1.97m wide, 1.4m tall, and sitting on a 3.04m long wheelbase, the Prologue Avant is a pretty big beast. Despite its generous dimensions, the concept car seats only four people...


Audi Prologue Avant concept for Geneva show previews aggressive future design
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Audi Prologue Avant concept for Geneva show previews aggressive future design

The Audi Prologue Avant concept to be premiered at the Geneva motor show in March previews the stylistic direction for the company’s mainstream passenger cars going forward under new(ish) design chief Marc Lichte. Continuing with a theme commenced at the LA motor show last November with the two-door Prologue Coupe concept, the Prologue Avant lays down the aggressive direction the Ingolstadt marque appears keen to head in with future wares...


Audi Prologue Piloted Driving Concept debuts at 2015 CES
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Audi Prologue Piloted Driving Concept debuts at 2015 CES

The Audi Prologue Concept has been updated for the 2015 Consumer Electronics Show (CES) in Las Vegas, debuting the company's Piloted Driving technology, a new powertrain and new styling elements...


Interiors the new battleground for luxury makers, say Audi design chief
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Interiors the new battleground for luxury makers, say Audi design chief

A lot can be said of the exterior design trends of luxury car makers, but it's inside that could be the new battleground for premium marques, according to recently appointed Audi design chief, Marc Lichte. Speaking with CarAdvice at the recent 2014 Los Angeles auto show, Lichte said that in the coming years he expects interior design to be the dominant topic of conversation among the German luxury car brands, not to mention prestige rivals from abroad...


Audi Prologue concept car sketches leaked ahead of LA reveal
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Audi Prologue concept car sketches leaked ahead of LA reveal

Sketches that are claimed to be the Audi Prologue concept car have been leaked on the internet ahead of the car's official unveiling at the Los Angeles auto show later this week. German magazine Auto Bild has published photos of design sketches of Audi's LA concept vehicle, which it believes will badged as the Audi Prologue. Measuring 5...