Both the Ariel Atom and Audi RS6 are fast, although they both go about it differently. Where the big RS6 Avant relies on huge power and prodigious traction off the line to nail its acceleration figures, the Atom is all about light weight and careful throttle management.
Ariel Nomad to debut at the UK International Autosport Show
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The tough Ariel Nomad will be unveiled at the UK International Autosport Show this week at the NEC in Birmingham.
We got a glimpse of this crazy off-roader just days ago, and now it's on show in the metal in all its mad glory.
Lightweight and built to handle rugged terrain, the Nomad on and off-roader joins the Atom road and track car and the Ace motorcycle in the Ariel line-up.
Ariel Atom police special created to promote motorcycle safety
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A special one-off Ariel Atom 3.5R has been delivered to the Avon and Somerset Constabulary to help it promote motorcycle safety.
This special Ariel Atom is dubbed the PL1 and is based on the latest 3.5R model. That means it's powered by a modified version of the 2.0-litre engine from the previous generation Honda Civic Type R.
