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2014 Audi S1 Sportback Speed Date
David Zalstein
By David Zalstein
Quick Specs
$49,900 (before on-road costs)
Three-year/unlimited km
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David Zalstein
By David Zalstein

So, where did you go on your date?

A bit of pressure early on, I know, but we headed straight to my parents for a snap meet and greet. That plus a cheeky run through some twisties…

Ideal first date?

Compact maybe but the S1 is still most definitely an Audi, so perhaps a romantic candlelit dinner accompanied by some high-end cocktails at an exclusive bar followed by some ‘alone time’ at an upmarket hotel – classy like.

Hot or not?

Totally hot. Perhaps the Vegas Yellow isn’t to everyone’s taste but the Audi S1 blends cute dimensions with genuine performance and quattro ability.

It's what's inside that counts, what do you think of the interior?

Boring as some may find this, it’s Audi and they remain one of the market leaders when it comes to materials, fit and finish. And the tiny but mighty S1 is no exception. It’s not all roses though…

Standout features?

Aggressive looking ‘eyes’ with red highlights, S1 badging front and rear, menacing black rear spoiler, fat quad exhaust pipes. The steering wheel and gear knob also feel super nice to hold and fondle, while the engine, steering and ride are all equally impressive.

Annoying habits?

Trade off for petite size is a lack of junk in the trunk (read: small boot), wind buffeting with driver’s and front passenger’s window down is terrible, left-hand-side wing mirror has been designed to confuse and disorientate rather than assist.

Ready for a family?

Somehow feeling more cramped in the back then some three-doors, this one is less about any future family and more about getting the ‘practice’ in now…

High maintenance?

No penny pincher. The Audi S1 comes with a three-year/unlimited kilometre warranty with annual services coming in around the $600-700 mark, meaning approximately $2100 for the first three years of servicing.

Any deal-breakers?

Options – you wanna party with this little number, bring your coin purse. Starting at a list price of $49,900 (ripper value for an all-wheel-drive car capable of hitting 100km/h in 5.9sec), things can get out of hand quickly. Heated front seats: $600, front and rear parking sensors: another $600, privacy glass: $750, metallic paint… wait for it: $990. And that’s before we even look at the S1’s individualisation options.

So, is it serious or just a one night stand?

I’d love to be able to entertain this premium catch long term but I fear my wallet could cop a hiding and the small issues could lead to bigger blow-ups down the line.

Keeping your options open?

Surprising even to me, I might just let this one through to the keeper I’m afraid.

If it's not for you, who would you recommend it to?

Cashed up young folk who are after brand cache more than practicality… and those who never drive with their windows down.