Owner Review

2014 Ford EcoSport Ambiente Review

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Since buying this car, I've loved it. Great fuel economy and good performance on long and short runs.
I have a bright yellow one. With theFord EcoSport, the battle between Ford and Holden in Australia continues, now into the small SUV segment. The EcoSport takes on the Holden Trax, with the Nissan Juke also entering the fray.

All three companies have had many decades experience in the SUV and four-wheel-drive fields, but these new models signal a resurgence of the 'tiddler' SUV market. Oddly, Toyota, the biggest player of all in SUVs and four-wheel drives in Australia, doesn't have a model in this class. In its earliest days the Toyota RAV4 was significantly smaller than today, but not as small as the EcoSport, Trax and Juke.
This is a fun segment of the SUV market and stylists have been given considerably more leeway in styling than with larger SUVs that are typically aimed at relatively conservative buyers.

The Ford EcoSport is a visual standout from every angle, inside and out. The distinctive new Ford grille design - called the 'Aston Martin' look by many, but certainly not by those within Ford (at least not publicly) - works exceptionally well in the new little Ford. The large grille is flanked by slim headlights that reach well back under the clamshell bonnet.

The side view features bold wheel arches, four-wheel-drive-style sill protection and a high window line. At the rear the glass wraps forward into the C-pillar and is framed at the top by a bold roof spoiler. Interestingly, there are traces of the Aussie-designed Ford Territory in the overall shape of the rear styling.

Spare wheels are invariably mounted inside the small to medium crossover SUVs, but Ford has broken the mould by fitting its spare boldly onto the back of the tailgate. The boot door is hinged on the wrong side for right-hand-drive Australia, meaning you have to walk out onto the road when parked at the kerb. Boot volume is very good as the spare isn't taking space in the floor.