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‘FJ’ name could live on in Toyota LandCruiser line-up – report

An iconic moniker in the history of the LandCruiser could be about to make a return, if a new trademark application is any indication.


Toyota has filed a trademark for the 'LandCruiser FJ' name, suggesting a future off-roader could be given the iconic name.

Spotted by a user on the LandCruiserForum website, the LandCruiser FJ trademark application appears to be protecting a future model, rather than a previous vehicle – given the last Toyota model to wear the moniker was called the FJ Cruiser.

The FJ name is a throwback to the first petrol-powered LandCruiser produced by the Japanese car maker – an iteration of the diesel-powered BJ version – with the tradition continuing up to the 80 Series of the 1990s.

Toyota looks to be actively expanding its LandCruiser line-up, after unveiling its Electric LandCruiser Concept at the Tokyo motor show in recent weeks.

A smaller off-road concept – which may launch as a rival to the wildly popular Suzuki Jimny – has been rumoured to be called the LandCruiser Mini, the Yaris Cruiser, or the Lite Cruiser.

The concept takes a number of design cues from the boxy FJ Cruiser – sold in Australia between 2011 and 2016.

Toyota isn't known for trademarking names purely for protection. Historically, names filed as trademarks mean there is a model being planned for the name that is just around the corner.

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Ben Zachariah

Ben Zachariah is an experienced writer and motoring journalist from Melbourne, having worked in the automotive industry for more than two decades. Ben began writing professionally more than 15 years ago and was previously an interstate truck driver. He completed his MBA in Finance in early 2021 and is considered an expert on classic car investment.

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