Porsche unveils ‘new’ badge ahead of its “sports car of the future”

German sports-car maker Porsche has revealed the latest iteration of its iconic badge, less than a week before it is due to unveil its “sports car of the future”.

The ‘new’ badge was designed to celebrate the 75th anniversary of Porsche’s first sports car – the 356 – rolling off the production line in 1948, which was preceded by the company building Volkswagen Beetle-based models and tanks for the German army during World War II.

Porsche has opted for evolution rather than revolution with the new logo, which the car-maker claims took three years to design.

The bronze elements of the new badge are smooth – rather than the spotted texture in the current design – allowing the antlers on the top-left and bottom-right portions of the crest to stand out from the background.

While the black stripes in the top-right and bottom-left sections of the crest are unchanged, the red stripes appear to incorporate a honeycomb-esque pattern – similar to the carbon-fibre materials used in many Porsche sports cars.

Additional minor changes include black ‘Stuttgart’ text and more defined lines on the ‘rising horse’, however the badge’s overall design is largely unchanged from the original logo which debuted in 1952.

According to Porsche, the new badge will be used on its production models from the end of 2023, though it could be seen on a concept car as early as next week.

Porsche has announced it will continue the 75th anniversary celebrations by unveiling “a look forward to its vision of the sports car of the future” on June 8 European time (June 9 in Australia), coinciding with the day the 356 was approved for public roads in 1948.

While the car-maker has not yet detailed what the sports car will be, US publications CarBuzz and The Drive have speculated it could be the electric Boxster and Cayman twins, which are believed to be going into production in 2025.

In March 2022, Porsche confirmed its "aim to electrify" the 718 Boxster convertible and Cayman coupe model in the middle of the decade.