Lamborghini Seeks to Preserve Exclusivity Amid Runaway Sales

You’d expect CEO Stefano Domenicali to be pretty chuffed about that, but instead he and the company appear to be thinking about capping production as the company delivered 4,553 cars in the first half of the year.

"We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," he said at an event in Italy, adding that sales in 2019 were just about right considering Lamborhini’s three-model portfolio.

Buyers interested in a Lamborghini are limited to choosing between two supercars —the Huracan and the Aventador—and the Urus, Lamborghini's belated entry into the luxury SUV market which everyone is going mad about.

The Urus is unsurprisingly behind Lamborghini’s jump in sales, with 2,693 sold so far in 2019.

Any future growth going forward would have to be something to be discussed with shareholders, said Domenicali, who said that a fourth model would be required for sales to reach 10,000 annually.

Lamborghini, which is owned by Audi (and which is in turn owned by Volkswagen) has a forecasted revenue of 1.7 billion euros in 2019—more than $2.7 billion in Australian dollars.

That’s a jump of almost 20 percent over 2018 sales numbers.

Going forward, the Lamborghini range will by hybridized by 2025 to comply with tougher regulations, though according to chief beancounter (financial officer) at Lamborghini Paolo Poma, “our customers are currently not interested” in all-electric cars.